"If it doesn't sell, it isn't creative" - David Ogilvy
Creativity without strategy is called art, Creativity with strategy is called marketing. Brand management, digital marketing, COBRA, E-VOC, positioning. Enter the new marketing era. Mark-e-diction allows you to flaunt all.
The event comes with a Pandora's box of enthralling rounds which would include an online quiz, a final case study competition along with a surprise task for the on- campus teams and a chance to win cash prizes worth INR40,000
A call to all you marketing maniacs out there, to let the battle begin!

Event Format

Round 1: A 20 minutes’ online quiz with 30 questions based on marketing concepts. 

Round 2: A Marketing Case study and a marketing task will be shared to the teams after round one. Deliverables from teams would include an executive summary of the solution in the form of power point presentation and their marketing quotient based on the marketing task.

Round 3 (On-campus finals):  Final round will be held at DMS, IIT Delhi where the shortlisted teams have to present their solutions of the case study on campus along with the approach to their marketing task.

Note: Registrations are mandatory for your submissions to be considered valid.


  • The event is open to B-School students pursuing MBA.
  • Number of participants per team can be 2 or 3
  • Any number of teams can participate from one institute/organization.
  • Inter-College teams are allowed to participate
  • If there are more than 5 teams participating from same college/organization, the best team will be given college winner's certificate
  • No change in team structure will be entertained after registration of the team
  • One participant cannot be a part of more than one team for this event
  • The decisions of the organizers of the contest will be final and binding on all the participants
  • The organizers reserve the right to any changes to the rules and regulation

The format and structure of events is subject to change before the actual beginning of the event


09th Jan'17, 12:00 am (IST) Registration Start date
23rd Jan'17, 10:00 pm (IST) Registration End date
24th Jan'17, 10:00 pm (IST) Online quiz
26th Jan'17, 06:00 pm (IST) Announcement of results

Candidates can register directly through dare2compete


To be announced later


1st Prize: Prizes worth Rs. 30000
2nd Prize: Prizes worth Rs. 10000


Abhirup Mukherjee(9899957317)
Anirudh Goyal (9315122372)
Dipika Agarwal (9864559349)
For any queries, please mail us at